Posted by Lance Olson, Partner Director of Program Management in the Data Group at Microsoft.
Cortana Intelligence with Bing Predicts preview is an end-to-end consulting program that brings the power of Microsoft’s unique corpus of social, search and web data to let customers enrich and augment their Cortana Intelligence Suite solutions resulting in more accurate outcomes across a wide variety of business problems. The program springs from the highly successful and well-regarded Bing Predicts consumer experience, where Bing correctly predicted every knockout game of the 2014 soccer World Cup and 95% of the 2014 US mid-term elections. This program was born when we saw the opportunity to take the unique data assets that we have from our consumer businesses and help our commercial customers.
The new program enables organizations across industries to improve predictions by enriching their data with our unique data corpus which consists of:
- Anonymized and aggregated Bing search queries.
- Anonymized and aggregated opted-in IE user sessions.
- Public crawled social media content and web.
Our team interprets these datasets to help you gain unique insights such as localized consumer preferences, user sentiment, customer demographics, macroeconomic indicators predictions and industry trends. The heavy lifting of building, testing and operationalizing these enhanced solutions is handled entirely by Microsoft’s team of data scientists and solution architects, working with the industry-leading machine learning capabilities of the Cortana Intelligence Suite.
This approach can be applied across a wide range of business problems such as improving marketing effectiveness, enhancing sales, building innovative products, reducing risk, and optimizing operations.
To quote Jay Aho, Senior Director of Automotive Analytics at IHS, one of our customers using this new service, “In evaluating the opportunity to work together, we see many benefits to bring Cortana Intelligence with Bing Predicts’ search and web-based analytics to our automotive solutions in the future, helping to expand IHS offerings in the automotive marketplace and providing additional insight for key customers.”
Another recent example is an advertising company that was looking to improve their digital ad campaign performance. They used to rely on traditional targeting methodology to serve ads across user segments. Cortana Intelligence with Bing Predicts allowed them to capture anonymized user sentiment signals to build an improved model that anticipates which user segments were more likely to click on a specific link, resulting in increased Click through rates (CTR) and conversion rates.
The Cortana Intelligence with Bing Predicts program helps you use your data, enriched with Microsoft’s unique data corpus, to improve predictions for your organization. Cortana Intelligence with Bing Predicts is exclusively available for Cortana Intelligence Suite customers and will be only available in US during the preview period. To learn more, visit Cortana Intelligence with Bing Predicts webpage.