As sales and marketing become increasingly data-driven functions, big data and machine learning are playing an outsized and disruptive role. Until recently, companies would learn about their customers by analyzing their internal transactional data. Today, companies have big data warehouses gathering massive amounts of web and social data that lets them learn a whole lot more about their customers than ever before. In this session, learn how Microsoft Global Marketing has built predictive analytics solutions to meet the business needs of Microsoft subsidiaries and business groups. The session describes how Cortana Analytics is used to build an end-to-end solution in the cloud.
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ML Blog Team