How Bing Algorithms Incorporate Content Quality to Improve the Ranking of Search Results

Re-post of an article that appeared today on

The Role of Content Quality in Bing Ranking

Millions of users come to Bing every day to find information that matters to them. In earlier generations of search, a query such as “breast cancer symptoms” would be simply treated as three keywords to match against the web. But, behind the query is a real user with a real information need and the results returned could have important ramifications. Also, much of the content matching a query such as this will turn out to be low quality articles and uninformed opinions written hastily by non-experts. User queries like this and millions of others each day motivate Bing to go beyond keyword matching and really help users by finding them content that is authoritative, useful, well written and well presented.

Learn more by reading the full article here or just click the image below.


ML Blog Team