Video – Pier 1 Imports Uses Azure ML to Build a Better Relationship with their Customers

This is the first in a series of posts on how Microsoft customers are gaining actionable insights on their data by operationalizing Machine Learning at scale in the cloud.

With over 1,000 stores, Pier 1 Imports aims to be their customers’ neighborhood store for furniture and home décor. But the way customers are shopping is different today and Pier 1 Imports recently launched a multi-year, omni-channel strategy called “1 Pier 1”, a key goal of which is to understand customers better and serve them with a more personalized experience across their multiple interactions and touch points with the Pier 1 brand.

Pier 1 Imports recently adopted Microsoft Azure Machine Learning to help them predict what their customers might like to buy next. Working with Microsoft partner MAX451, they built an Azure ML solution that predicts what a customer’s future product preferences might be and how they might like to purchase and receive these products.

Learn more about this innovative solution in the customer’s own voice by clicking the video below: 

Many Microsoft customers across a broad range of industries are deploying enterprise-grade predictive analytics solutions using Azure ML. You too can get started on Azure ML today.

ML Blog Team