How to build a segment off of a static marketing list

Segments is the starting point of customer journeys in Dynamics 365 for Marketing. The segment builder is a very powerful tool to build even the most complex dynamic segments. However, I often get asked how to build the most simple segment – a segment built off of a static marketing list. This will enable scenarios…

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How to Build a Segment of Repeat Website Visitors in Dynamics 365 for Marketing

Dynamics 365 for Marketing is a rich app to support your marketing automation purposes. You can build customer journeys, segments, emails, landing pages, events and more. See these blog posts for more. Dynamics 365 can also collect information about how your website(s) is used by its individual visitors. To enable the feature, Dynamics 365 generates…

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Segments in Dynamics 365 for Marketing

Your marketing effort will benefit from targeting contacts that fits the target profile for recipients of your messaging – socalled segments. Segments are a strategic division of contacts with similar characteristics, eg. demographics or behavior. In Dynamics 365 for Marketing, you can easily define segments in a simple way using logical expressions or in a…

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