Lead Scoring in Dynamics 365 for Marketing

Microsoft Dynamics 365 for Marketing is designed to help you nurture more sales-ready leads, align sales and marketing and make smarter decisions. Most importantly, Dynamics 365 for Marketing works together with Dynamics 365 for Sales on the same platform which aligns teams with common data, connected processes and Office 365 collaboration tools. Automatic lead generation…

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Putting Lead Scoring Models and Landing Pages to work in Dynamics Marketing

In Dynamics Marketing you can generate Leads from visitors to a landing page. You can score the leads using lead scoring models, allowing you to prioritize which leads to target first. In this blog post I'll explain a bit about Lead Scoring Models and Landing Pages, and then take you through an example of using…

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