Putting Lead Scoring Models and Landing Pages to work in Dynamics Marketing

In Dynamics Marketing you can generate Leads from visitors to a landing page. You can score the leads using lead scoring models, allowing you to prioritize which leads to target first. In this blog post I'll explain a bit about Lead Scoring Models and Landing Pages, and then take you through an example of using…

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How to Build an Event Template in Dynamics Marketing

In Dynamics Marketing you can use Events to manage and plan marketing activities such as trade shows, conferences, exhibits, etc. that take place at a specific venue or location.  Events are the center of which many other functions revolve, and can be simple or complex depending upon what other functions you want to utilize to…

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Campaign Automation in Dynamics Marketing

In Dynamics Marketing you can create automated rule-based marketing campaigns using intuitive flowcharting tools to automatically send email messages, queue outbound calls, assign tasks, create leads, send collateral, etc.  You can assign triggers to specific events such as registrations visits to web sites and web pages clicks on specific links And you can set actions to…

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Designing Email Marketing Messages in Dynamics Marketing

With Microsoft Dynamics Marketing you can unleash your marketing potential. You can easily plan, execute, and measure campaigns from start to finish. Bring your marketing vision to life—engage customers across channels, build pipeline, and demonstrate the impact of your marketing. In a series of posts I'll take you around the corners of Dynamics Marketing, starting with…

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Microsoft Dynamics Marketing Product Based Learning Plan

Microsoft partners with access to PartnerSource can now make use of the below Learning Plan for the Microsoft Dynamics Marketing integrated marketing management solution. Course 80588 – ​Functional Application in Microsoft Dynamics Marketing (2.5 hours) Course 80587 – ​Technical Deployment and Customization in Microsoft Dynamics Marketing (0.5 hour) Learning Plans can help your employees focus on specific goals and…

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Spring Forward – The Microsoft Dynamics CRM Release Preview Guide is here!

The Release Preview Guide (RPG) for the Spring Wave of products from Microsoft Dynamics CRM is here. The RPG describes the capabilities we are bringing to enable marketers to understand how their customers feel about their brand through Microsoft Social Listening.  With Microsoft Dynamics Marketing, we give them a reprieve from the fragmented solutions all…