If you are eligible for Microsoft Social Listening but don't see it in your CRM
Microsoft Social Listening (MSL) is a powerful new service that your organization can use to monitor social media channels like Facebook and Twitter. Use Microsoft Social Listening to track products, brands, competitors, and campaigns globally and in real time to gain a true understanding of your customers and your business across the social web.
Dynamics CRM Online customers with 10 or more Pro USLs are eligible to Social Listening licenses for those Pro users.
If you'd like to see the MSL information in your CRM, you will need to configure your CRM to use MSL. Just navigate to Settings -> Administration and click Microsoft Social Listening Configuration (3) to open the Microsoft Social Listening Configuration dialog
In the Microsoft Social Listening Configuration dialog click to dropdown (1) and select your MSL subscription
If you do not see a subscription in the dropdown, it might be because you haven't assigned a Social Listening license to any user in your organization. Then you need to assign one or more users in your organization a Social Listening license and we will set up your solution
In other words - you need to toggle the eligibility criteria check box under licenses for a least one user
Steps in O365
Login as O365 Administrator
Save the changes for the user
Wait until Social Listening is provisioned and then access the Microsoft Social Listening Configuration dialog again. You should now see your MSL subscription listed in the dropdown
See more blog posts on Microsoft Social Listening here