LA Fitness Gets Into (Business) Shape with Microsoft Lync

It happens to all of us: we get busy with work, stuck in routines and don’t make the time to stay in shape.  LA Fitness, a privately owned health club chain, was in a similar situation albeit with its business. With more than 20,000 employees at 370 clubs across the county, the company had gotten out of shape with its internal processes and it was affecting the company’s overall image. LA Fitness needed a unified communications system that helped the organization drive consistency, staff training, employee communication and customer service.

LA Fitness researched several enterprise-level VoIP solutions before determining that Microsoft Office Communications Server 2007 R2 was more cost-effective compared with solutions from other vendors. After the initial deployment produced tremendous positive responses from employees, LA Fitness chose to expand deployment across the entire company. Several months later, when Microsoft Lync replaced Office Communications Server 2007 R2, the company upgraded immediately.

“Taking a step forward with a new solution is always a big risk, and this was no exception,” said George Bedar, chief information officer at LA Fitness. “But the move to Lync has been extremely well received by executive leadership because, for the first time, our entire company is on the same unified communications solution. This has significantly lowered our costs and made them very predictable and helped drive consistency in our processes, staff training and member experience.”

With Lync, LA Fitness has been able to implement consistency in culture, attitude and behavior in its clubs across the country. As a result, the company has saved more than $650,000 annually. To learn more about Lync, please click here.


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