Today Microsoft is unveiling a new global brand. The old
is history. Sure, you’ll see it around for quite awhile (like on my formerly-official presenter shirts), but going forward, this is the new face of Microsoft:
“Seriously? You’re changing the logo after all these years?”
Yessiree. And I agree that it’s time for the change. Microsoft is entering a huge new time in its history. The new wave of releases and product areas (Windows 8, Windows Server 2012, Windows Azure, XBOX, Microsoft Surface, etc.) really demands a shift in our identity; and the public face of the company in the form of a logo is a big part of that.
Check out this slick video showing off today’s new branding of our product lines..
Now I gotta ask the boss if I can expense some new shirts…
I like it, but what do you think? Share your thoughts in the comments.