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Breaking News: The sound of found is “Bing”

Bing Blog Bing Blog Bing Blog

A few minutes ago I got an e-mail from Steve Balmer.  Microsoft today announced the new name and new functionality of the new search engine.  The new name is the sound I suppose I should hear when I find what I’m looking for.  But I can’t help but thinking of old Christmas TV Specials with a large family drinking Florida Orange Juice and singing “White Christmas”.

I won’t outline the new features here, because I haven’t yet investigated them myself (to be honest.  Actually, I’ve been using “Kumo” (the codename) automatically for awhile now.  Microsoft employees are redirected to Kumo automatically whenever we opened up a Live Search while connected to the corporate network.)

You (and I) can learn more at the Bing Blog (say that pair of words several times out loud.. and then notice the stares of people around you.  Good for a laugh.) or at the official press announcement.

“Where can I try it out?  I want my bing bing!”

Of course you do.  You’ll find it here: http://www.bing.com/

“Hey!  There’s nothing there!”

Oh.. I should have warned you that the site goes live June 3, 2009.  Check back then. 

UPDATE: Until then, you can learn more at http://www.discoverbing.com/.  They’ve got some videos there that walk you through what it is and some of the new functionality.  Here’s the “Product Tour Video”…

So… Make it your default search.  I dare you.  Try it out.  “Bing it.”

(“Bing it”?  “Bing on it”?  “Bing it on”?  “Bing Cherries”?)


What do you think?  Like the name?  Hate the name?  (Personally I’m on the fence.)  What about the promising new features?  Come back after you’ve tried it and tell me what you think.