On blogging and the Average Joe...

I’m reading a very thought-provoking thread on Scoble’s blog.  He is visiting Target’s HQ today, and because it’s based here in my home town, I was curious to see what he has to say about it.

He posed some questions for his readers, which have generated a really great discussion on the merits of blogging in general.  He asks basically, “What would Target get out of blogging?”

Is blogging ready for “prime-time”?  Would a company like Target get something out of it, or is it just for geeks?  Is Scoble, or are the bloggers at Microsoft, trying to make people look at “blogging as a hammer and the whole world as a nail”?

Well?