Proclarity Bits not included with PerformancePoint Media

This seems to be a topic that frequently comes up so I want to get a quick post out on it. I was working with a customer who was looking for the bits to install Proclarity.  While I agree it is logical to think the bits would be included on the PerformancePoint server media they are not.  You will either need to download the Proclarity install bits from MSDN or request the media.