A $525,000 watch? Really?

I was cooling off after working on the pool by doing some net surfing when I stumbled across this.  It is a watch that goes for, wait for it, $525,000 USD.  Seriously?  Note to billionaires, it’s cool you can afford it but really?  Flaunting a half million dollars on your wrist is pretty sick.  That goes for pro tennis players, too.