Smooth Streaming dynamically detects local bandwidth and CPU conditions and seamlessly switches, in near real time, the video quality of a media file that a player receives. Consumers with high-bandwidth connections can experience high definition (HD) quality streaming while others with lower bandwidth speeds receive the appropriate stream for their connectivity, allowing consumers across the board to enjoy a compelling, uninterrupted streaming experience and alleviating the need for media companies to cater to the lowest common denominator quality level within their audience base.
This enables companies to boost brand awareness and advertising revenues by extending average viewing times through higher quality true HD (resolution greater than 720p) experiences. They can also benefit from unprecedented network scalability using distributed HTTP-based Web servers and offer better quality to more customers.
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