Humanity is about to experience another exciting look at the world of Halo® 3, one of the most anticipated entertainment launches for 2007. Airing in North America, Monday, December 4 on ESPN’s Monday Night Football and Xbox.com in Europe, the new 60-second Halo 3 trailer offers an exclusive look at the iconic Halo universe and provides telling, new hints as to what Bungie Studios has in store for the highly regarded Xbox 360™ exclusive.
Master Chief makes a Monday Night Football appearance.
Tune in to ESPN on Monday, December 4 between 5:50 and 6:20 P.M. Pacific Time to catch this stunning new look at Halo 3. Additionally, the ad will be aired that same evening on Xbox.com at 8:00 P.M. Pacific Time.
One Time Only
The ad, created by McCann Worldgroup San Francisco, includes a mixture of live action and computer generated animation, will air one time only and will then be made available online worldwide through Xbox Live® Marketplace and Xbox.com.
“Halo is a pop culture phenomenon! The Halo franchise has changed the face of interactive entertainment and it’s only fitting that we take an innovative approach to how we market and advertise the brand,” said Jeff Bell, corporate vice president of global marketing for the Interactive Entertainment Business at Microsoft Corp. “This invites a new audience with a rich back story, and continues to galvanize gamers around the world for the launch of Halo 3 in 2007.”
Beta Testers Wanted
In conjunction with the ad, Microsoft today unveiled further details and an official call to entry for the Halo 3 beta program. Beginning Monday, December 4, visit http://www.halo3.com and register for the opportunity to be one of the select members to join the unprecedented Halo 3 public beta program, scheduled to kick off in spring 2007. Be among the first to experience the most anticipated game of 2007!
The Xbox Live multiplayer public beta, which is a pre-release version of the multiplayer experience of Halo 3, is scheduled for availability in spring 2007 exclusively on Xbox 360. This beta also represents an opportunity for you to participate in the development of Halo 3. Through the resulting feedback, Bungie Studios will be able to further refine and hone the end result of Halo 3.
Unveiled earlier this year at the Electronic Entertainment Expo in Los Angeles, Halo 3 represents the third chapter in the Halo trilogy, an international award-winning action series that grew into a global entertainment phenomenon, selling more than 14.7 million units worldwide, which equals nearly $700 million in sales, and logging in excess of 800 million hours of multiplayer action on Xbox Live.
[UPDATE] Get the Windows Media HD 720p version of the video at http://movies.teamxbox.com/xbox360/halo3/halo3_1242_hd.wmv