I’m so tired of hearing that “microsoft bloggers talk about the future too much.” There’s a whole bunch of people blogging about current technologies right now – so let’s stop disrespecting them by pretending that they are a meaningless minority, and instead figure out ways to promote them. Obviously that work is already in progress via the explosion in blog exposure on microsoft.com.
Why does everyone assume that these complaints that ‘msft bloggers talk about the future too much’ are accurate? Where’s the data to back up the assertion? I have as much evidence that there are more “current products” bloggers as anyone else does that there are more “future products” bloggers. If you don’t see any “current products” bloggers, then broaden your horizons; stop reading those future blogs or at least add some current products bloggers to your opml.
Until I see the data that shows otherwise, I don’t buy that we as a company on average blog about the future too much. Yes, some highly visible bloggers do… but then again we also have highly visible bloggers like Raymond and Larry who not only blog about current products, they blog about 10 or 20 year old products! There, are you happy? 😉
The site managers for microsoft.com/exchange, for example, have been doing a fantastic job of linking to blog posts as just part of their normal content on the website – not just a “here’s the entire blog feed on our community page, have fun” but when they have a page about a certain topic and there’s also a blog article that’s related, they’ll link to it. Even if the content on the website isn’t in the blog, they will link to author’s bio if that person has written for the blog. Community content is no longer relegated to the community sub-page off each product site.
Take the front page of the Exchange TechCenter, for another example. Front-and-center they’ve got a link to an article on the Exchange blog. Microsoft BeLux also has a site/newsletter where they link to blogs all the time; there there was a period of time where every month I’d get a bevy of new referrers when they linked to a different one of my Outlook tips.
I think we’re making great strides in helping customers with current products. Heck, I just looked at my referrers, and saw this one: http://google.com/search?q=new+mail+is+delivered+to+a+public+folder+as+a+post. It went directly to the post with the answer.