Give the guy/gal who came up with this one a huge raise

I learned last week about this amazing product, Crayola Color Wonder (with Color Wonder Technology (tm)). Color Wonder Technology (tm) lets Crayola sell markers, finger paints and other sorts of items that are usually quite messy... but with Color Wonder Technology (tm), the color only gets applied if it's on Color Wonder paper (with Color Wonder Technology (tm))! So instead of having marker lines drawn all over your walls and furniture, you can rest assured that little Johnny will only be able to color on special paper.

It's pure brilliance in every direction: it's great for parents who have been burned by the toddler who like to draw on the wall or on her little brother. And it's genius marketing, because it ensures that any parent who continues to use color wonder markers will have to continue buying Color Wonder paper (with Color Wonder Technology (tm)). What a win-win situation.

I have only one complaint. The packet of color wonder paper that I got has line drawings in it, for the child to fill in... but only the parts inside the lines have Color Wonder Technology (tm). Yes, this paper does not let children draw outside the lines! I have a philosophical objection to this, that's just wrong for technology to enforce that (even if it is the ever-so-dandy Color Wonder Technology (tm)).

But for now, I'm going to put that objection on hold, and focus on the upside of how Jared isn't drawing on his face. Or rather, it's not leaving marker trails when he does it.

Comments (6)

  1. ShadowChaser says:

    The only thing that is more incredible is the MrClean magic erasers. It’s the first cleaning product I’ve used that really lives up to the marketing. 🙂

  2. Jon Galloway says:

    They sell sheets with no lines on them. I guess that eliminates the fun of coloring outside the lines, though, doesn’t it?

    Also, the pens do pick up some color after a while. The pens are clear and the paper’s unmarked on day one, but the Color Wonder(tm)’s magic colors, once revealed, can then color the pens. Then the pens can color the walls. This effect has been proven in our own Color Wonder testing laboratory.

  3. Tony Toews, MS Access MVP says:

    I have to disagree.

    1) Kids should be allowed to colour outside the lines.

    2) Kids need to learn some discipline at an early age. Colouring anywhere other than the paper earns them some punishment. And that’s fine.

    3) I have a distaste for any product which forces me to purchase from one vendor.

  4. KC Lemson says:

    You misread one part, I very much believe that kids should be allowed to color outside the lines as well.

  5. meredith says:

    One other failing is that the CW ones seem to fade a lot faster than regular ones. Look at some of your drawings in a few days; they will look a little dingy.

  6. The inks they use aren’t archival quality, that’s for sure. However, the lack of drawings on the wall more than make up for that limitation IMHO. As for the discipline issue, sometimes it’s better to prevent wrongdoing than to punish it ex post facto.

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