The babies in “Suite“ are great (but perhaps I'm biased there - maybe I've been hitting the bottle too much?). The “Feature Rich” one with Clippy is also fantastic.
Do they make me want to try the product? Well, no, but something tells me I'm not their target market. I still think it's an... interesting approach. Building buzz is nice and all, but at the end of the day, does it tell the person with the checkbook why you deserve their hard-earned cash? Of course, neither did the stupid “Great moments” ads for Office 2003. I think those things were like clippy - I have yet to find someone inside the company who liked either.
Also, there's a little * next to the bit about saving 63% over Microsoft Office, where if you squint you can see that it is comparing the upgrade price of their office suite ($149) to the full price of MS office ($399 for standard). I don't like it when anyone (including us) does that kind of thing.