Church of the Customer has an interesting post today about how Russell Simmons found that the hatred of rap/hip-hop really helped it grow an enthusiastic community.
I definitely see microsoft playa-hatin’ as a unifying force in certain linux communities like slashdot, but I haven’t seen the reverse as universally – in Microsoft-related communities, there doesn’t seem to be the all-consuming hatred for linux as there is for Microsoft in linux-related communities. Of course there are plenty of discussions about which is better, which sucks, and why, etc, but it just doesn’t seem to be as central a focus or come up as often.
Am I just missing it, not looking in the right communities? Or am I focusing on the wrong linux communities like slashdot, where that attitude is obviously prevalent, but it may not be so common in other linux communities? I do remember the same attitude being common (although not as strong) in the linux users’ group I was a member of in college.
By the way, I am in no way suggesting that I think “hatred of the alternatives” is something to strive for to help grow our own communities. I’d rather focus on the positive and the constructive negative (where to improve). I’m just wondering if this might be another aspect of the biculturalism that Joel discussed.
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