I found this new IT Showcase whitepaper on how the EDD team uses SQL Server 2005
Entertainment and Devices Division at Microsoft Uses SQL Server 2005 for Making Key Decisions
Form Factor: Case Study and PowerPoint Presentation
Overview on how the U.S Sales and Marketing group of the Microsoft Entertainment and Devices Division built a business intelligence system using Microsoft SQL Server 2005 and ProClarity presentation software. After implementing the solution, the group was able to make better decisions based on its key performance indicators.