I was wrong. People seem to get on better with "touch" phones than I thought. I understand that different form factors suit different people. Just as some want a PDA and some want a phone, it seems that some want 12 keys, some want Qwerty and some want touch.
HTC have sold 2 Million of their touch phones (thanks to Jason for that link). HTC don't have the brand glamour of Apple. Apple have sold 2.3 Million iphones according to the BBC's reading of their accounts, and 4 Million according a quote from Steve Jobs in the news story about HTC. (I suspect jobs is talking since launch, and the BBC is talking about the last quarter). And the HTC device isn't as beautiful an object as the iPhone. It does corporate things well, like all the Windows powered phones from HTC, but people must like the interface. There's no other way it could be out for just half the year but account for 1 in 6 of all the phones HTC sold.