So it was finally released in the US, the TV ad that features Bill Gates and Jerry Seinfeld.
Mixed reactions on the blogosphere some people confused, some excited and some slating it. Point is, it’s just the start and kicks off the conversation – mission accomplished then! I’m looking forward to the next one.
This reader of Techcrunch, TCCritic, really understands the ad, and yes this is exactly what we are trying to do – you have no idea how close you are to the mark TCCritic.
Omg I hadn’t expected something so smart from MSFT.
The Apple ads are funny but they don’t appeal to the masses. They create lots of noise but they by now alienate people more than anything else. They’re about being sophisticated and “better” than someone else. But the average person in Ohio or Texas doesn’t necessarily want to be walking around with a hip iPhone. He or she is probably closer to the PC boy and hates the fact that like in high-school, they’re referred to as nerd. And most people don’t want to feel that they’re better than other people. Funny enough, Apple Macs are primarily used by geeks who want to thing they’re not. So Apple comes around and tells them, you’re not geeks, you’re cool. And then they buy a Mac or an iPhone.
The Microsoft ad, in contrast, is not saying much about Microsoft products because it’s not about MS products. It’s about creating some cosy feeling and making you feel good about something you’ve been using for twenty years, whether it’s Windows or Office or IE and reminding you that you’re not a dork/nerd/geek. You’re just one of 80%-85%-90% who chose the same software but for different means.
If Microsoft is about Windows then Apple is about Walls. And people ultimately hate Walls.
I can’t wait to see the next wave of ads.
Oh and if you didn’t know, this video also heralds a new redesign of the Windows page on Microsoft.com. I like it. It’s clean, crisp and not cluttered. The three main components we’re driving are highlighted; Windows Vista, Windows Live and Windows Mobile. One drawback is the number of products listed on the products tab – not only are some of them not actually products but are tools and some are nothing to do with consumer at all like Windows Server 2008! One more problem, there is no embed feature on any of the videos! Viral Potential = ZERO! Time to send some emails! 🙂
What do you think of the new ad and the new website?