They are finally understanding it! Another excellent name and another cool brand - Microsoft Surface. I can hardly contain myself - someone in marketing actually is changing Microsoft bit by bit. Could this be another trait of Ozziesoft - cool product names that inspire and that are easy to say and talk about in normal conversation? Something that you don't have to turn into an acronym to save time? Something memorable?
I think I would leave the business products as-is though - they do the job ok (SQL, BizTalk, Server et al.) With these products you need a kind of "does what it says on the tin".
Hang on a minute... what is Surface anyway? Well it's one of those Innovation moments I've been harping on about recently - the kind of Change the world or go home moments that make you excited and proud to work for one of the coolest companies on the planet.