Example of what Marketing can learn from IT!

Recently I published an article which talked about the learnings that can take place when two different departments talk to each other to understand their disciplines.  The case in point was an article written by one of our partners Cherwell. I wanted to call out a great example of what Marketing can learn from IT:  http://www.microsoft.com/itshowcase/execreport/introduction/default.html?page=2#fbid=FIGgRCi4nMn…

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