Business Intelligence and the importance of users

It's about time there were a few business intelligence posts on Industry Insiders so I am pleased to get an article about the Microsoft BI and the importance of users in form Jennifer Stirrup from Aspective - a Vodafone company. Jennifer has over ten years experience in working with SQL Server, and has specialised in BI and reporting for the last 6 years. Jennifer is currently working towards her Microsoft BI certification.