Microsoft’s Cloud Vision for the Hosting Industry and Partner Opportunities

When we are planning for this year’s Hosting Summit in early Fall
of 2009, I had a bold idea to invite Bob Muglia, President of Microsoft’s
Server & Tools business to speak at the event. This is the first time we
have had an executive of Bob’s level speaking at the Hosting Summit. Having
had the opportunity to work with Bob on a number of hosting projects, I knew him
to be a great proponent of hosters within Microsoft and he has been personally
involved in many of our hosting initiatives. Since Microsoft itself was
embarking on a major cloud strategy shift, I felt it would be a great
opportunity for the hosting community to directly hear from Bob about our
vision and strategy. It turns out Bob felt the same way and wanted to
speak to hosters directly to articulate our approach to cloud strategy. 

  • Provide solutions that are horizontal, uniform and differentiated
    from our competitors
  • Foster a rich partner ecosystem to deliver on customers’ needs
    beyond our offerings
  • Deliver technology to partners and customers that is proven at
    scale in our datacenters

In many conversations with hosting partners in recent months, I
invariably get the following questions.  “Why should Microsoft be in the
hosting business? Why can’t they provide the platform and let the partners
deliver services.”  I was happy that Bob provided a perspective to
this question. 

  • We are only able to deliver software correctl by running at
    scale.We know this from experience because we currently run some of the
    largest cloud services on the planet
  • Running cloud service at geo-scale is about more than just
    creating software that we ship. It requires an additional level of expertise
    and experience to get the solution right.By running cloud services at
    scale, we can provide partners with learnings and best practices to help them
  • Finally, our competitors are operating at geo-scale, and we must
    do the same

As we build out own cloud services like Windows Azure and SQL
Azure, we will take the learnings from our services and bring them into our
products over time. Today Bob talked about an example of features in SQL Server
R2 that is currently not in SQL Azure but will be over time.

So, were does this leave the opportunity for partners? Bob
stated that our research shows that there will be $500 billion or more in
datacenter investments in the next 10-15 years. There is no way any one company
or even a few companies can invest that much capital to build the
infrastructure to meet the customer demand.  So, we believe there will be
plenty of opportunities for both Microsoft and for partners. 

Finally, Bob also talked about examples of differentiated services
our partners can deliver to their customers such as backup and restore and
disaster recovery. He mentioned that investments partners have made in Hper-V
and System Center and the Dynamic Data Center Toolkit will continue to evolve
in our future releases of products. In the meantime, we have continued to
invest in the Dynamic Data Center Toolkit and have demonstrated solutions that
hosting provider’s customers are demanding. I had the opportunity to
demonstrate a disaster recovery solution that one of our hosting partners, NGenX, is bringing to the market
using the Dynamic Data Center Toolkit. This solution was built using NetApp storage using synchronous replication and EMS-Cortex Control

This year’s Hosting Summit is an important step in creating
transparent communication about Microsoft’s strategy with our hosting
partners.  I would love to hear your thoughts on how well we are doing at
this Summit!


Hyder Ali, industry director, Microsoft Communication Sector

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