by Monish Sood
No, this is not a clue to figure out Lost, although some valuable information can be gleaned from these numbers. Today, Microsoft released its global SMB IT and Hosted IT Index 2010, which investigates how small and midsize businesses (SMBs) across multiple segments fared during the recession and how they use technology. The survey covered 3,193 SMBs in 15 countries. 52% of all respondents reported an increase in revenue over the last 12 months and a further 33% reported that their revenues had remained the same.
“Awareness of hosted services is increasing with 65 percent of SMBs using hosted software to some extent, while 73 percent of the remainder have considered it, compared with only 44 percent in the 2008 Index.”
These numbers smell of opportunity for hosting providers. Yes, I know you have heard the story of the promise land – if you build managed services, they will come. However, this isn’t about anecdotes or sharing stories around the campfire. This is about cold, hard numbers.
More than 40 percent of the respondents that use hosted services reported revenue rises of 30 percent or more compared with 90 percent of respondents not using hosted technology that saw decreases in revenue.
Hosting is the new IT. Are you ready for the future? (More on that subject in my next post).