Last month, Microsoft Canada reported survey results by Ipsos Reid that found Canadians value personal information but aren’t taking measures to keep it secure. Zibb.com and a few other online outlets picked up the story. Read it here.
Sadly, 55% of respondents said that they have actually lost important files from their PC. Faced with this disheartening prospect, women were more likely to feel devastated or like crying (22%) and, the majority of women (51%), claimed they would pay $100 dollars to retrieve lost or damaged photos from their PC.
“It’s clear that for Canadians the PC is much more than just a workstation, there is an emotionally attachment to items stored on their PCs – like photos, music and financial documents—but it’s also clear that the majority of Canadians put those items at risk every day.” Barry Zeidenberg, Director – Retail Marketing, Microsoft Canada