Hashtags, as defined by our friends in the Twitterverse, are “used to mark keywords or topics in a Tweet.”
Others, like hashtags.org, add that hashtags “are a community-driven convention for adding additional context and metadata to your tweets.”
I like to think of them as mini-communities within the massive universe of Twitter updates and followers of these 140 character commentary from real people (well, mostly) sharing their real-world experiences, in (most cases) real-time.
Now, I know I don’t need to explain Twitter to all of you.
Instead, I would like to share that we (your humble Exchange partner marketing team here in Redmond) have established a new hashtag to help us, collectively, build out our Exchange partner ecosystem community on Twitter.
Called, simply enough, #ExchangePartner, this new tag will enable all of us who are building our businesses on Exchange share and stay connected.
So, here’s what I encourage all of you to do is:
- Start Tweeting!
- Include the #ExchangePartner has tag in your Exchange related Tweets
- Create a search or follow the #ExchangePartner hashtag in your favorite Twitter client(s), like I have done in both TweetDeck on my laptop and Seesmic on my Windows Phone 7
- Benefit from the sage advice and random musings from your fellow Exchange ecosystem members
It’s that easy!
Heck, why not give it a shot at WPC this week?
I’m going to be watching the trends and really look forward to seeing what all of you have to share.
And, if you are a fan of Lync (like I am) there’s also a new hashtag for the Lync partner community called (no surprise) #LyncPartner.
Ian (from 37,000 ft en route to L.A.)
Group Product Manager
Exchange Partner Marketing