· Customer Benefits
o Easily discoverable software evaluation
o Consistent and predictable process for registering and downloading bits
o Easy access to strategically-timed audience-specific resources
o Notification of new beta and trial software releases
· Business Benefits
o Increased customer satisfaction; on average, CARE customers are +14 on NSAT when compared to non-CARE customers
o Broad reach – targeting 1.3M net new customers in FY09 worldwide
o GMP and platform compliant - all customer PII stored in MSI
o Centrally managed by seasoned CARE team
o Established global infrastructure and processes
o Demand generation integrated with product launch activities
o MSCOM banner campaign, TechNet headlines, link placements on MSCOM, and TechNet Newsletters
o Integration with U.S. BMO lead generation pipeline (eTrials)
o Weekly reporting available for participants by geo, by time and by product, Flash subscribers driven, and email statistics |
