I interviewed the program manager responsible for the privacy features in IE 9, such as the IE 9 Tracking protection feature and we get into how it works, why you need it, etc. This is the updated feature to IE 8’s Filtering protection feature. There are a number improvements I see over IE 8’s filtering protection:
- Tracking protection stays on until you turn it off. With IE 8 Filtering protection, you had to manually turn this functionality on with every browser session. IE 9’s tracking protection provides a friendly GUI to turn on/off tracking protection for every site you visit or globally.
- Numerous enhancements as to the capabilities for the type of content it can block from being tracked.
- Standardized and more well adopted tracking protection lists from 3rd parties.
One other thing to point out is the difference between importing a tracking list into the privacy section of your IE 8 browser (a separate mechanism from In-Private Filtering) – this only protects you from cookie tracking.