SWAG == Stuff We All Get (named after the procedure of getting lots of branded merchandise you didn't realise you wanted - or maybe don't really...)
Anyway, for my session at IT Forum (UCM313 - Anti-spam Enhancements in Exchange Server 2003 Service Pack 2), I ordered a load of SWAG to dish out to the audience (the things you'll do to get a better feedback rating ;-), but since it was all ordered from the US, it got stuck in customs & I didn't get the stuff in time for going to Barcelona. I had wanted to give away SPAM-branded hats, Frisbees, lanyards, fly-swats (yes ...) etc, all ordered from www.spamgift.com - but they never arrived in time!
I'll send some spare SWAG to the best anecdotes I receive by email or comments through this blog, on how you're using Exchange to beat the SPAM mail menace... so get thinking!
PS. Top marks to Hormel Foods for embracing the fact that "SPAM" is now as commonly used to describe junk mail as their fine tinned meat product. So many trademark holders crack down on people using their name, yet Hormel seem to have a refreshingly cool attitude to the whole thing...