Partnering for the Future

SaaS (Software as a Service) is becoming an increasingly hot topic around Microsoft. Especially last week when we kicked off the project called Partnering for the Future (PftF). We have had some great press coverage on PftF, especially around the Microsoft/ BT Alliance:

https://news.com.com/Microsoft,+BT+hook+up+for+hosted+apps/2100-7345_3-6161402.html

https://news.bbc.co.uk/1/hi/technology/6385487.stm

https://news.zdnet.co.uk/software/0,1000000121,39286012,00.htm?r=3

https://www.regdeveloper.co.uk/2007/02/23/microsoft_web_partners/

Also check out Steve Clayton's blog - our Partner CTO:

https://blogs.msdn.com/stevecla01/archive/2007/02/24/microsoft-uk-partnering-for-the-future.aspx

And Claire O'Halloran's shiny new blog:

https://blogs.msdn.com/armadillo/archive/2007/02/24/partnering-for-the-future-comes-to-life.aspx

Karl Noakes, Director of channel development at Microsoft Ltd, said: "Over the next three years developments in the internet will change the way we do business. To succeed in this new environment, Microsoft needs to evolve its approach to partnering. The first and critical step of our Partnering for the Future initiative is to begin building a business that can enable a much wider range of partners to deliver Web 2.0-based innovation for their customers. This will ensure they’re fully equipped to profit as much as possible from the changes we’re seeing in the technology industry. By encouraging our partners to capitalise on emerging services such as advertising-based software, subscription/on-demand software, and software offered as a value-add to existing services, we hope to increase their profitability and further their ability to remain competitive in the changing technology world."

If you are a SaaS enabled ISV, have a compelling application and would like to attack the 'long tail' of customers which were previously out of reach, please get in touch and I can introduce you to BT.

Posted by: Rob Morley