Personalisation Approaches in SharePoint 2010

Digital Marketing Personalisation There are three primary types of personalisation used across Digital Marketing today – these are: Declared Personalisation – the user “ticks boxes” or includes words such as “[X]  Camera Enthusiast”, “I like: Cameras, Walking”.  The SharePoint 2010 Audience Targeting feature is a “declared” approach to personalisation Learnt Personalisation – An approach whereby…

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