Companies Improve their Bottom Line by Switching to Microsoft Big Data Technology

Here on the SQL Server Blog, we spend a lot of time talking about the features and technical “how to” behind our products. The only thing we love more than getting into the details of our products is sharing real-world examples of how they help our customers achieve business goals. There’s been a few great… Read more

CROSSMARK Uses SQL Server 2008 R2 Parallel Data Warehouse to Quickly Deliver Business Insights

With the growth of the consumer goods industry, sales and marketing campaigns have created large and complex databases that are hard to sift through without the right tools. As retailers approach the busy holiday shopping season, they need to have insights into the effectiveness of their campaigns. Retailers need to know what market trends are… Read more