SQL Server 2014 In-Memory Gives Dell the Boost it Needed to Turn Time into Money

There’s an old adage: time is money. Technology and the internet have changed the value of time and created a very speed-oriented culture. The pace at which you as a business deliver information, react to customers, enable online purchases, etc. directly correlates with your revenue. For example, reaction times and processing speeds can mean the difference between making a sale and a consumer losing interest. This is where the right data platform comes into play.

If you attended PASS Summit or watched the keynotes online, you saw us speak about Dell and the success they’ve had in using technology performance to drive their business. For Dell, providing its customers with the best possible online experience is paramount. That meant boosting its website performance so that each day its 10,000 concurrent shoppers (this number jumps to nearly 1 million concurrent shoppers during the holiday season) could enjoy faster, frustration-free shopping experiences. For Dell, time literally means money.

With a very specific need and goal in mind Dell evaluated numerous other in-memory tools and databases, but ultimately selected SQL Server 2014.

Dell turned to Microsoft’s in-memory OLTP (online transaction processing) technology because of its unique lock and latch free table architecture the removed database contention while still guaranteeing 100 percent durability. By removing database contention Dell could utilize far more parallel processors to not only improve transactional speed but also significantly increase the number of concurrent users. And choosing SQL Server 2014 with in-memory built-in meant Dell did not have to learn new APIs or tools their developers could use familiar SQL Server tools and T-SQL to easily implement the new in-memory technologies.

All of this meant Dell was able to double its application speeds and process transactions 9x faster. Like Dell, you also can take advantage of the workload optimized in-memory technologies built into the SQL Server 2014 data platform for faster transactions, faster queries and faster analytics. And you can do it all without expensive add-ons utilizing your existing hardware, and existing development skills. 

Learn more about SQL Server 2014 in-memory technology