When I was attending our internal conference in July, the moment that really stood out for me was when one of our senior execs stood up and said “we draw a line in the sand”. His comments were related to Windows Vista.
We all know the differences in opinions that this product has produced….one could call it the marmite effect…..BUT what has been frustrating for us is that some of the negative opinions have not been based on fact. That is why I am so pleased that Microsoft has now come out with a (pardon my language) kick-ass response. Campaign is not the word, this is a new confidence/way of life/belief in Windows and what technology does for people
They also have a special recruit – watch the video
Read the mission statement of Windows vs Walls