Last night while watching an amazing basketball game between Memphis and Missouri I saw the commercial I have been dreaming about making for a long long time. So here’s the deal, I hear all the time how “cool” Apple is, and no one seems to bat an eye at the outlandish cost of Apple hardware. I can’t believe people are willing to pay twice as much just to have the Apple logo. So finally someone from the ad agency got the clue to focus on price, and value for money. Even more importantly Microsoft dropped the crazy notion that we should advertise the benefits of Windows without offending the competition (in this case Apple.) The truth in this case is very refreshing. Watch out Penguin lovers! The commercial is great!
P.S. It would have been just one step better to actually see the Apple hardware, and the sales folks all standing behind the counter shaking their heads “no” that they could not sell her an Apple laptop for under $1000 no matter what she was willing to accept. Not cool enough indeed.