People First: Microsoft Windows Phone

Have you ever seen a six-story phone? We have. This week, Microsoft celebrated the availability of the new Windows Phone 7.5, formerly code-named “Mango,” by putting real people inside a giant six-story phone in New York City’s Herald Square. Why? Microsoft designed Windows Phone around one single concept: people are at the center of the phone experience.

To demonstrate the very meaning of the phone being “people-centric,” the six-story phone included a  life-size “Plants vs. Zombies” battle highlighting the phone’s rich Xbox LIVE gaming experience, while Far East Movement brought the Music + Video Hub to life with a live lunchtime concert for fans. The theme of the day – connecting people – was underscored when a New York man proposed to his girlfriend from inside the Me Tile of the giant phone.

The new Windows Phone is helping to change the way people look at smartphones by presenting the things, and the people, that are most important to the user. To learn more about how you can get your hands on a new phone, visit the Microsoft News Center.

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