Two fantastic additional services have also launched:
My Phone, a free service that syncs data from a phone — like pictures, music and text messages — to a Web portal for safe keeping. If a phone is stolen, left behind, sandwiched between couch cushions or otherwise lost, My Phone can locate it, ring it (even if on vibrate), lock it or wipe it clean of personal information. And when you buy a new Windows phone, My Phone will restore contacts, photos, videos and messages right back to the new device.
Windows Marketplace for Mobile, Discover apps that unlock the power of your Windows® phone, Shop securely and with confidence and download instantly to your phone.
For further information visit the Product Website where you can also access additional downloads free extras.