Consumer Decisions Through Scarcity and the Perception of Value by Yu-kai Chou

Today we bring you a story about the flaw inherent to traditional economic theory, and an inherent human attitude about scarcity that gives the lie to this thinking. We asked Gamification expert and occasional Stanford University lecturer Yu-kai Chou to write a blog post about how scarcity can drive demand.  You may remember our conversation…

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Why Should a Startup Founder Use Elance? Outsourcing to Grow, A Founder's Experience

I’ve heard this question framed in debates online and in offline events. It is as if there is a natural definition of a startup as being exclusively “home grown.” If you use anything other than yourself, your laptop, your own team and the funds that you have at your disposal, you are not developing a…

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