There Is No Signal In Your Signal Anymore: Why Startup Marketing Needs a Six Step Social Marketing Methodology

Many of the startups in our 50,000+ membership roll have asked our team for some advice on social media marketing. Many of the founders ask, “How can I get more visibility for my startup?”; “What are some tricks for rapid social media or viral marketing?” Douglas Crets is the Community Manager for Microsoft BizSpark. He…

91

M Is For ... The Death of Marketing?

There is something strange and beguiling about startup marketing. On the one hand, you shouldn’t have to do any marketing at all, right? After all, your product sells and distributes itself by being functional, consumer-centric, or specific to the enterprise problem it solves. You shouldn’t HAVE to tell anyone interesting about your product, because all…

1

Score a Date with Big Data Before Valentine's Day

This will make your geeky little heart skip a beat. So sick and tired of Valentine’s Day. Right? If only there was something much more interesting, someone much more captivating, someone who really understood me for me. Someone who knew what it means to de-dup and use cloud storage like it was really meant to…

5

New Round of Applications Opens for Second Windows Azure Accelerator

If you are working on an app, or trying to build a company using the cloud, mobile, or any other device you have laying around the house, you may want to check out this new Microsoft Accelerator for Windows Azure. It’s the second in what is looking to be a series of Accelerators that help…

0

BizSpark Members Make Up 30% of Dave McClure's Fifth Class at 500 Startups

Dave McClure’s 500 startups announced their new class today, and since 9 of those 33 teams are members are BizSpark teams, we have reason to celebrate. Percentage-wise, Microsoft BizSpark members made up nearly 30% of those teams.  Here’s a rundown of those companies, and what they do. Congratulations to the teams.  Cinemacraft – Produces an interactive…

8

Is Microsoft BizSpark Real? The Startups Who Email Us Know It Is

When Microsoft first offered me a job at Microsoft to help them manage 50,000 startups that had joined Microsoft BizSpark for the free software and the community support, I had to admit, I wasn’t sure what to think. but I talked to the woman who would eventually become my boss, and that entire conversation, which…

11

Hey Bro: The Three Startup Pitches That Will Have Investors Screaming for More

After seeing hundreds of startup pitches at startup competitions and Startup Weekend events, I’ve come to realize that there are three types of pitches that almost always win.  When I refer to winning pitches, I am being agnostic to the industry or technology and referring more to how the pitch is actually delivered.  Here are…

0

What Kinect Technology Means To Me: The Poetry of Machines

There may be a bunch of lazy kids out there who don’t get enough exercise, but the future trend is pretty clear, even in a digital age, we are moving into an age of kinetic discovery, communication and relationship building. Creativity will be a standard by which we will have to be measured, because our…

20

From Stereoscopic to Simple -- How Jintronix Went from Complicated to Kinect at the Microsoft Accelerator

At Jintronix, we use the Microsoft Kinect for Windows to capture a patient’s motions, allowing them to participate in meaningful and fun physical rehabilitation. This was not always the case.  This post was written for BizSpark by Max Graham, Jintronix Public Relations Director. Jintronix is a member of the Microsoft Accelerator for Kinect. We first…

2