If you have not seen the work done by the folks at NodeXL, you need to check out how they piece together the fragmented ongoing conversations on the social web and put together very strong graphical images of those conversations. Like this one here.
We believe in keeping the conversation going. We've found that for a big brand, it's not useful to just tell people what to think. It's useful to listen to what othe rpeople think. That helps us help others to grow in their entrepreneurial efforts.