Gaming Your Education

Most students graduate facing the challenge of getting a job, but Chai Botta, the CEO of GameIn this isn’t a problem.  He and his co-founders are already running their own successful start-up, with a fast-growing game in the Windows 8 store, even though some of them are still in full-time education, including Chai.

The story starts in April 2012, when Chai – a mathematics student at Rome University -  applied to take part in an entrepreneurship course run by (a BizSpark Network Partner).  Based in Rome, this particular event included creating 30 teams of four, each of which were each tasked with coming up with a great idea for a start-up.  The end point was a competition where they would all compete in front of venture capitalists for first place.  A lot has happened since then, so we’ll hand over to Chai to tell his story.

“Being part of the InnovactionLab project was great.  Before that, I had no idea what it was like to be an entrepreneur, but it taught me a lot and made me realised that I had it within me to start my own business.

I was also lucky in that I was part of a strong team in the InnovactionLab project.  We all have a role to play:  Valerio and Justine take care of all financial and managerial aspects, meanwhile Edouard and I wrote the core of the game.  And we’re all passionate about videogames which is really important, because that shines through into our product innovation.

The result was that we came up with a brand new of thinking about games.  Although we didn’t win the top prize, it was the catalyst for our approach to creating a new concept of games.  By this, I different devices or games but using the same avatar, to share their prizes, money, benefits, goods from a game with any of our other games. No other gaming company is doing this in the same way that we do.

Plus, being part of the Innovaction event gave us a chance to network with some useful contacts, including venture capitalists and Mario Fontana from Microsoft.  Mario really liked what we were doing and wanted to see how Microsoft could help us develop our company.  Straight away, we joined BizSpark, which has been great for giving us access to free technology, but also networking and support. 

The result is our company GameIn, which uses our new approach to games.  We aim to make the games as interactive and exciting as possible, using technology such as geo-location, augmented reality and the cloud.  Our first game is SquarePix, which we have develop since we have been part of BizSpark and is now available on the Windows 8 store.  SquarePix is a geo-located game based on conquering real places on a map and is a cloud-based solution with a Windows Azure back-end.

Our first business model is the classic freemium one (where the basic game is free but users pay for additional features, such as clothes for their avatars).  Our second business model is based on geo-located ads, but in an unconventional way.  We plan to sell special pixels on SquarePix to big companies who can then show their ads on the pixels.  Users can challenge the companies’ own players and if they defeat them, could win a discount coupon.  

We’re now being supported by Enlabs, an incubator here in Rome, who will help us to start presenting to potential investors.  We already have hundreds players all over the world and we expect this to continue growing fast as the popularity of the Windows 8 Store spreads.  All our games are in English and we are targeting the global market from day one.

Technically, this year has been a learning curve for me.  Before this, I had no experience of coding at all, although my colleague Edouard did.  I had to learn coding in just two weeks, but Microsoft has a good, structured API and we also received very useful tips from the Microsoft Dev campus in Rome.  Even though Microsoft is a huge organisations, I’ve found that it never forgets about start-ups and students with great ideas all over the world.  The most impressive thing happened to us was to be invited as guests to speak at a Microsoft Gaming event for developres about coding a game using html5 and Javascript for a Windows 8 app and that was broadcast on Channel 9. 

What more can I say? In only six months my life changed drastically, from being a normal university guy to a co- founder of a gaming start-up with already a game-app inside the Windows 8 store. From InnovActionLab and Microsoft I learned that if you have the right attitude, anything is possible!”

Comments (24)

  1. addiebaldric says:

    I too think these kinds of apps are brilliant. Thank you for writing about it. I have used games like Angry Birds with my students with autism. Not only is it an incentive, but it also increases the interest of peers. It is not always easy to find a medium
    of replace between my students and their peers. Angry Birds has been a large way for one of my nearly non-verbal students to show he can enjoy (and be good at) the same game as his classmates.

  2. Albert says:

    Students should play games for there better growth.

  3. mike says:

    Great motivated post student are helpful and creative mind i am a student helpful for me when student tired study there should be playing game to relaxation of mind good post keep specially student great work

  4. Craig Mark says:

    An educational game is a game designed to teach humans about a specific subject and to teach them a skill. As educators, governments, and parents realize the psychological need and benefits of gaming have on learning, this educational tool has become mainstream.

  5. ramish says:

    Great after motivated student is helpful and creative spirit I am a student useful for me when student study tired he should play the game to relax the mind especially good job keeping excellent student work

  6. Albert Roger says:

    Great interested post student are helpful and inspired mind I am a student cooperative for me when student tired education there should be playing game to reduction of mind decent post keep specially student countless work.

  7. Abella Colbert says:

    People always say that GameIn products are designed in a way that makes the hardware and software seamless, but I’m not sure if that’s ever been as true.
    For more details you can visit:

  8. Tania Wilson says:

    What an great and interesting idea! Gaming Your Education, I like your thoughts

    Thanks for sharing

  9. alexsam says:

    You are right when students are tired to learn anything after some they bore for learning anything so education game help of those students who mix his mind on that game pass the time easily.

  10. Gracie Edison says:

    I am very interested to read this type of informative posts because I am academic writer and I feel happy to read this type of articles.

  11. Gale Parko says:

    Wonderful aggravated article student are cooperative and resourceful mind I am a student caring for me when other student exhausted study there ought to be playing game to entertainment of mind. Excellent post keep personally student great work. Thanks
    BizSpark Online.

  12. Richard Smith says:

    Extraordinary spurred post understudy are useful and inventive personality i am an understudy supportive for me when understudy tired study there ought to be playing diversion to unwinding of brain great post keep extraordinarily understudy incredible
    work">essay writing website

  13. Sammy says:

    Students should play games for there better growth.

  14. Alison10 says:

    Thanks a lot for this amazing article. I really liked it and will share it.

  15. Ashlyn Johnson says:

    It is a great effort by them which is really appreciated for that students who like study and work both which is sometimes hard but they have to make it their habit slowly but they have to work hard and make it their own work by those students from which
    they not be unemployed.

  16. Ahmed Farhan says:

    Great inspired post student are supportive and inventive mind i am a student supportive for me when student exhausted education there should be playing game to reduction of mind decent post keep particularly student excessive effort.

  17. ahmedkamrna says:

    This is really great, unique and very informative post, I like it. Thanks

  18. james says:

    Gaming your education is really very awesome post. I would like to say that really nice blog. I like it. Get playground mats for sale from

  19. gurubijak says:

    Dear Friends,
    I’m Gurubijak, the co-founder of Bernie & Phyl’s Furniture, and I have lived with multiple sclerosis for nearly 40 years. I had my first MS attack in 1971, but wasn’t diagnosed until two years later when I lost permanent sight in my left eye. In those days,
    MS was a very difficult diagnosis to make and there were no treatments for the disease. There are times when it’s been frustrating like when I couldn’t do even the simplest task like brushing my own hair. But I’ve always had the philosophy that you make the
    best of what you have. Getting MS was something I couldn’t control, so I decided early on I wouldn’t let it stop me from living a full life

  20. Hallenroy says:

    Stanford student had a fair-haired and rare chance to be taught how they employment at Microsoft and other tech giant. Huge knowledge experience and hopeful step from the institution of higher education.

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