MarkedUp, which offers analytics to mobile apps makers, is going after the growing Windows 8 apps market by offering a mobile apps analytic tool that will even tell you what your app is doing in people's hands when they are sitting in an airplane, or in other instances when they don't have their wireless connection on.
Aaron Stannard, CEO of MarkedUp, says that this is a step ahead of what other apps analytics tools do, and that it's the natural progression of analysis tools for applications and user activities that are escaping the web browser and living on any device.
"The diff between a four star and a five star app is something that people can use offline. Look at a news reader that people are going to be able to use on an airplane. You can use MarkedUp to take a look at how many people try to start the app when they have no connectivity whatsoever," says Stannard. This is vital intelligence for developers.
This offer is now live for Microsoft Bizspark members. You can get free analytics for your Windows 8 and Windows Phone 8 apps as of today. Stannard says that they have already done some testing for Windows Phone 8, and when that phone is widely released developers will be able to get functionality for those apps.
This analytics tool will help developers understand what features of their mobile or desktop based apps are working, which parts users like, "They will show you how often content is used by end users, how often the app crashes, and what types of devices or screens they use to access your application," says Stannard. The company has signed on a very large video game company for their mobile based games, but Stanndard is not able to reveal the name. The company is using the analytics tool to figure out how to improve the commercial api for its products.
One of the great things about MarkedUp is that it is positioned to take advantage of the waves of people moving to develop native apps.
Stannard told me, "Our focus is 100% on native applications. It doesn't matter to us if its desktop apps or mobile. In a web app focused world the dev owns 100% of the real estate. They have full control over all of that data that passes through that relationship. In the mobile world, things are different. You have to act within the constraints of the sandbox. You also have to support environments there you don’t have control of the internet connection."
This tool will be available to Microsoft BizSpark members on the offers page.