Here, Tal Moran, founder, explains the motive behind the work he has done with his co-founders.
Has starting your own company provided any answers about your life? Have you discovered something about yourself that you didn’t know before?
Since I was a young kid, my aspiration was to create innovative tools that will serve everyone - patents for the kitchen, clean the muddy water in the bath and more. Unfortunately, the only customers of these inventions were me. When starting my own company, Atav, with my co-founders, I discovered how enjoyable it is to convert a good idea into a real technology product, but the icing on the cake was when our customers told us how they are satisfied and amazed to see the results Atav achieves for them and mainly how easily they recruit new employees for their organizations by using Atav's product. That's what worth all our effort.
The answer about life for you all - creating amazing company and products starting in believing yourself.