Azure’s compatibility with OpenCV helps TruMedicines deliver accurate and efficient pharmaceutical identification and information

Efficiently tracking and identifying pharmaceuticals has, historically, been an impossible task for drug manufacturers, health professionals, and patients. However, thanks to a Washington based startup TruMedicines, identifying pharmaceuticals is now quick and easy. TruMedicines is a mobile application and cloud service that uses augmented computer vision technology to track, trace, and authenticate drug tablets. During production of a drug tablet, high speed cameras take photos of each tablet that are stored in TruMedicines secure database. Customers simply take a picture of their drug tablet and send it to the TruMedicines database. When a match is found, all of the information about the drug tablet is displayed in large font, with the option of audible announcements in several languages for the visually impaired.

Applying new FDA track and trace serialization rules to their solution, TruMedicines technology is able to effectively track treatment compliance, improve speed and efficiency of drug recalls, identify tablets, and halt the distribution of counterfeit pills.

Hosted on Microsoft’s Azure cloud platform, and developed using Azure and Machine Learning, TruMedicines capitalizes on Azure’s advanced computing platform to deliver the fastest information, at a fraction of the cost. Additionally, TruMedicines leverages Machine Learning to continue to improve their core image recognition software.

Azure’s compatibility with a variety of open source and internet of things technologies was a key reason for TruMedicines decision to run the Microsoft platform, says CEO and Founder David Prokop. “We have developed our own image recognition software, but we knew that it would have to run in aggregation with OpenCV to be most effective. I had heard that Azure worked well with open source and it has allowed our developers to keep everything online and running smoothly. We are looking forward to integrating Power Business Intelligence (BI) and analytics into cool looking, real-time data dashboards for our customers.”

Track, trace, and authenticate pharmaceuticals like never before with Microsoft BizSpark member TruMedicines.


Microsoft is helping these startups succeed through its BizSpark program. To join or see other startup stories, visit us at our website here. To listen to our startups, check out these podcasts on devradio here.

About BizSpark:  Microsoft BizSpark is a global program that helps startups succeed by giving free access to Microsoft Azure cloud services, software and support. BizSpark members receive up to $750 per month of free Microsoft Azure cloud services for 3 years: that’s $150 per month each for up to 5 developers. Azure works with Linux and open-source technologies such as Ruby, Python, Java and PHP. BizSpark is available to startups that are privately held, less than 5-years-old and earn less than $1M in annual revenue.

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