Featured BizSpark Startup - VerticalCloud


Today’s Featured BizSpark Startup is VerticalCloud from the United States.

Matthew Angerer and Jeff Pierce might only have on their Super Startup Founders hats on nights and weekends. But every day, their hearts beat to the entrepreneurial drum.

Matt Angerer is an IT professional by day and a landlord by night. At all times, he has an entrepreneur’s heart and mindset.

The day job was okay but, as a landlord, he was frustrated with cumbersome and expensive software products for tenant screening. He knew he could create something better than what he was encountering and, eventually, partnered up with Jeff Pierce to found VerticalCloud in early 2011. It is the company behind the flagship, leading-edge real estate SaaS (software as a service) products, VerticalRent and AppSingular.

VerticalCloud, he says, was founded on the premise of building a SaaS powerhouse designed specifically for vertical markets, starting with real estate. He and Jeff are both techies with a mind for business. Jeff is more of the technical wizard, however, while Matt has a good understanding of how all the pieces come together.

The two men design, build, and deploy their products, working feverishly as a product line evolves.

Like them, the current products complement one another: one is for landlords, one is for tenants. VerticalRent, for example, is designed to assist property managers, landlords, and tenant screening firms that require advanced tenant screening. It allows landlords and real estate agents to monitor each step in the applicant’s process, in real-time on a mobile-friendly device.

VerticalRent is their flag ship software as a service product. It's a low-cost alternative to traditional property management software. Within minutes of receiving a full rental application, credit and other checks like criminal and eviction can run automatically. The landlord can make an informed decision about leasing, send a lease agreement to the tenant and wrap up the process the same day.

Then there is AppSingular, a new kind of online application for tenants. It’s a platform that combines a tenant’s credit report with a multi-use rental application. An added benefit comes in the form of online rent payments.

From a business perspective, they make reasonable predictions of how they are going to achieve revenue, then test it out. That business model is working well: VerticalRent and Appsingular achieved “market pull” and VerticalCloud now has customers in all 50 U.S. states. The startup is on-track for $100,000 in revenue in its first year and also qualified for Pennsylvania's Keystone Innovation Zone (KIZ) program.

From a technical perspective, VerticalRent and AppSingular are built with .NET and sit on a SQL Server Database. Fairly quickly, Angerer and Pierce realized they would run out of space using SQL Server Express. They needed a solution – fast – and found it with the Microsoft BizSpark program.

Angerer says the program is helping them save money as VerticalCloud scales up.

“BizSpark is the perfect program for entrepreneurs like us looking to build and grow a product,” he says. “For instance, it has helped our budget tremendously by licensing SQL Server to us free of charge. Add into that the other free software, the advice, the mentorship and everything else – it’s been a real advantage for us.”

The duo is looking forward to the opportunities the future could bring for their ‘side’ company.

“Ninety-nine percent of people just follow the crowd,” says Angerer. “True entrepreneurial types march to the beat of a different drummer. We both hear those drums."

Comments (15)

  1. Matt says:

    Wow, we're honored to be featured. Thank you again Microsoft!

  2. tyvus says:

    Gimmie some of ur money so I can get this business entity and get going.
    http://www.rockethub.com/projects/49162-epic-idea-for-business-to-promote-favorable-change

  3. Hans Kollman says:

    I'm going to look into this some more. I'm a landlord with several different properties and the bookwork alone is killing me. Not to mention how hard it is to screen for good tenants, then collect rent from bad ones who try to scam me. I'm glad I read
    about these guys.

  4. darlene says:

    Way to go.! If you don't like what's out there, create a better version. I have more faith in these products knowing that Matt is a landlord himself. Once you've been there you know about the problems and challenges of this of this job. While most people
    are nice and honest, there are always a few trouble makers. Anything that helps screen them out gets an A+ on my list. Keep up the good work.

  5. Martin Yestremsky says:

    I used to be a landlord. I had to get out because it got too complicated. Bad tenants would wreck my places and skip out in the middle of the night. The state rules and requirements kept changing and I couldn’t keep up with what was O.K. and what wasn’t.
    I got fined one time. If I’d had some of this stuff - computer programs to make it easier – I might still be in the business. The tenant screening program alone has gotta be worth the cost.

  6. Andrew says:

    What I like about this software is that it makes it easier for tenants to pay their rent. Our landlord uses VerticalRent and tenants can pay on line, with a debit or credit card. I get text reminders every month when the rent due date is coming up. It
    makes it easier for me to budget and be organized.

  7. Josh R. says:

    It sounds like these guys are on to something. It’ll be interesting to see how this company evolves.

  8. Felicia Conrad says:

    Alright, I’m going to tell my father about this.. He owns two apartment buildings and while he's successful, he hates the software he’s using for property management. I won’t mention the company, but there is some really clunky software out there and he’s
    tried a few. Thanks for the good tip.

  9. Joseph Wahlsmith says:

    These guys have it together! Here is a testimony..prior to using Vertical Rent; Kurt McCurdy of HER Realtors in Central Ohio was struggling with filling vacancies for his 16 rental units in Columbus Ohio. On my recommendation, He created a free account
    and I entered his units into VerticalRent in May 2014. By utilizing the brilliant tools available for free or minimal cost, he is now fully leased and starting a waiting list. This is a true success story. Furthermore by using AppSingular; he is more confident
    regrading his tenants (customers) ability to maintain their commitment and uniquely able share his credibility with his tenants so they are confident as well. Truly a win-win situation.

  10. zx says:

    Good ? I should certainly pronounce, impressed with your web site. I had no trouble navigating through all the tabs as well as related information ended up being truly simple to do to access.
    http://www.al3abmessi.com/category/toonix-games/
    http://www.al3abmessi.com/category/generator-rex-games/
    http://www.al3abmessi.com/category/wars-games/
    http://www.al3abmessi.com/category/animal-games/
    http://www.al3abmessi.com/category/dragon-ball/
    http://www.al3abmessi.com/category/dora-games/
    http://www.al3abmessi.com/category/disney-games/
    http://www.al3abmessi.com/category/decor-games/
    http://www.al3abmessi.com/category/intelligence-games/
    http://www.al3abmessi.com/category/redakai-games/
    http://www.al3abmessi.com/category/zuma-games/
    http://www.al3abmessi.com/category/zombie-games/
    http://www.al3abmessi.com/category/racing-cars-games/
    http://www.al3abmessi.com/category/spongebob-games/
    http://www.al3abmessi.com/category/ninja-turtles-games/
    http://www.al3abmessi.com/category/sonic-games/
    http://www.al3abmessi.com/category/cars-games/
    http://www.al3abmessi.com/category/chowder-games/
    http://www.al3abmessi.com/category/shaun-the-sheep/
    http://www.al3abmessi.com/category/subway-surfers-games/
    http://www.al3abmessi.com/category/my-gym-partner-is-a-monkey/
    http://www.al3abmessi.com/category/aircraft-games/
    http://www.al3abmessi.com/category/cooking-games/
    http://www.al3abmessi.com/category/sara-cooking-games/
    http://www.al3abmessi.com/category/tarzan-games/
    http://www.al3abmessi.com/category/%D8%A7%D9%84%D8%B9%D8%A7%D8%A8-%D8%BA%D8%A7%D9%85%D8%A8%D9%88%D9%84/
    http://www.al3abmessi.com/category/fanboy-and-chum-chum-games/
    http://www.al3abmessi.com/category/the-powerpuff-girls/
    http://www.al3abmessi.com/category/frozen-games/
    http://www.al3abmessi.com/category/flash-games/
    http://www.al3abmessi.com/category/haircare-games/
    http://www.al3abmessi.com/category/train-games/
    http://www.al3abmessi.com/category/%D8%A7%D9%84%D8%B9%D8%A7%D8%A8-%D9%83%D8%A7%D8%B1%D8%AA%D9%88%D9%86%D9%8A%D8%AA%D9%88/
    http://www.al3abmessi.com/category/crash-games/
    http://www.al3abmessi.com/category/football-games/
    http://www.al3abmessi.com/category/cartoon-network-arabic-games/
    http://www.al3abmessi.com/category/clarence-games/
    http://www.al3abmessi.com/category/kung-fu-panda/
    http://www.al3abmessi.com/category/mario-games/
    http://www.al3abmessi.com/category/maher-games/
    http://www.al3abmessi.com/category/dexters-laboratorygames/
    http://www.al3abmessi.com/category/makeup-games/
    http://www.al3abmessi.com/category/fosters-home-games/
    http://www.al3abmessi.com/category/mixels-games/
    http://www.al3abmessi.com/category/nickelodeon-games/
    http://www.al3abmessi.com/category/ninjago-games/
    http://www.al3abmessi.com/category/adventure-time/

  11. azxs says:

    I recently found what I hoped for before you know it at all. Quite unusual. Is likely to appreciate it for those who add forums or anything, web site theme . a tones way for your client to communicate. Nice task..
    http://www.al3abmessi.com/
    http://www.al3abmessi.com/category/hguhf-fkhj/
    http://www.al3abmessi.com/category/hguhf-jgfds/
    http://www.al3abmessi.com/category/hguhf-tba/
    http://www.al3abmessi.com/category/friv-games/
    http://www.al3abmessi.com/category/g9g-games/
    http://www.al3abmessi.com/category/mbc3-games/
    http://www.al3abmessi.com/category/ed-edd-n-eddy-games/
    http://www.al3abmessi.com/category/legend-of-korra-games/
    http://www.al3abmessi.com/category/children-games/
    http://www.al3abmessi.com/category/action-games/
    http://www.al3abmessi.com/category/elbakara-games/
    http://www.al3abmessi.com/category/spies-games/
    http://www.al3abmessi.com/category/smurfs-games/
    http://www.al3abmessi.com/category/regularshow-games/
    http://www.al3abmessi.com/category/uncle-grandpa-games/
    http://www.al3abmessi.com/category/transformers-prime-games/
    http://www.al3abmessi.com/category/happyfarm/
    http://www.al3abmessi.com/category/codename-kids-next-door-games/
    http://www.al3abmessi.com/category/papas-games/
    http://www.al3abmessi.com/category/batman-games/
    http://www.al3abmessi.com/category/barbie-games/
    http://www.al3abmessi.com/category/puzzle-games/
    http://www.al3abmessi.com/category/bakugan-games/
    http://www.al3abmessi.com/category/power-rangers-games/
    http://www.al3abmessi.com/category/baraem-games/
    http://www.al3abmessi.com/category/brq-games/
    http://www.al3abmessi.com/category/%D8%A7%D9%84%D8%B9%D8%A7%D8%A8-%D8%A8%D8%B7%D8%A7%D8%B1%D9%8A%D9%82-%D9%85%D8%AF%D8%BA%D8%B4%D9%82%D8%B1/
    http://www.al3abmessi.com/category/billiards-games/
    http://www.al3abmessi.com/category/ben-ten-games/
    http://www.al3abmessi.com/category/girl-games/
    http://www.al3abmessi.com/category/baby-hazel-games/
    http://www.al3abmessi.com/category/coat-games/
    http://www.al3abmessi.com/category/bride-coat-games/
    http://www.al3abmessi.com/category/%D8%A7%D9%84%D8%B9%D8%A7%D8%A8-%D8%AA%D9%84%D9%81%D8%B2%D9%8A%D9%88%D9%86-%D8%AC/
    http://www.al3abmessi.com/category/dragons-riders-of-berk-games/
    http://www.al3abmessi.com/category/tom-jerry/

Skip to main content