BizSpark Startup of the Day – Red Carpet Software

Denmark-based Red Carpet Software, one of the Showcase Startups at the European BizSpark Summit, enables hoteliers to spend more time with their guests, and less time with administrative systems. Hear from Asger Klimt, Director at Red Carpet Software in the video interview.

The BizSpark startup of the day is Red Carpet Software, based in Denmark. Below you will find an interview with Flemming Eiberg, Founder and CEO of Red Carpet Software. All the best to them and congratulations for being the startup of the day!


 Tell us who you are and your role in the company:

I am the founder and CEO. With a background in both the ICT and hospitality industries, my role in this initial phase is that of project manager, coordinate between our development team and beta users. Later I will dedicate more time with business development, identifying new markets and partners.

What did you do before creating your company?

Since 2001 I have helped other entrepreneurs and investors succeed as an independent consultant. Prior to that I was a successful entrepreneur within the ICT industry.

How do you feel being the most promising ‘Startup of the Day’ per Microsoft BizSpark?

I feel great! Being an entrepreneur is often a lonely ride especially in the beginning, and being recognized by Microsoft this way means that I may not be crazy after all.

What is your company’s mission?

Our mission is to enable hoteliers to offer better service to their guests by spending more time with the guest and less time with administrative systems.

In 140 characters or less, tell us what your company does:

Red Carpet enables hoteliers to spend more time with their guests, and less time with administrative systems.

How did you get the idea for your company?

I got the idea from working as interim sales manager at a conference hotel just outside of Copenhagen.

Tell us about your funding history. Are you currently looking for funding? If so, how much?

I spend a full year researching my idea at my own expense before I put up the initial capital needed to register the company, and has since then received funding from a entrepreneur fund and a business angle now working full time with Red Carpet.

How many employees do you have? How many developers?

We are two full time employees and an outsourced development team of four.

Are you hiring? If yes, what are you hiring for and where?

Not at the moment, but mid 2011 we will be looking for resources in service and marketing. We will outsource as much as possible to keep a slim and flexible organization.

Which platform are you building on? Why?

We are building on .NET, Silverlight and Azure for three reasons; (1) the platform meets our needs today, (2) we believe that Azure is the platform for the future, and (3) our association with Microsoft gives us leverage with a conservative and tech unsavvy hospitality industry.

Where do you see opportunities today in the Software/Internet area?

The transition from on-premise to on-demand based software is a no-brainer – just find a niche like us and get going.

What do you think about the BizSpark Program?

It is the main reason we exist on a Microsoft platform.

Do you have any advice for young Software entrepreneurs?

A part from joining the BizSpark Program? The advice I give to all entrepreneurs how ask: “Don’t start – you will never succeed”. (And when they still go ahead, I know they have what it takes to succeed)

Who’s your role model?

I admire anybody with a true passion for what they do. Sir Richard Branson is a fine example of the person I aspire to be – who said business can’t be fun?

What’s the ONE THING you would like readers to take away from this interview?

I hope more people would consider becoming entrepreneurs. Life is more fun when you focus on what is important to YOU, instead of what is important to your boss, mother-in-law or anybody else who has an opinion on what is possible, and what you should be doing with YOUR life.

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